Ideation is done by the core team, consisting of both marketing & technical professionals with at least a decade of experience behind them.

Besides Media Ventures that's primarily involved in any type of publishing; we also build startups that provides any tool, software or platforms specifically for the publishing industry.

Once an idea is validated, we do in-house seed funding to get MVP developed in-house and get the product validated.

Once the product is successfully validated, we launch it as a Tell unTold initiative in the geographical market where it was initially ideated. Our core marketing team, under the guidance of seasoned advisors, creates marketing strategies and get traction.

Once the Media initiative gets a pre-defined traction level, we start preparation for launching it as a separate & independent Media Startup.

A team is carefully built to run the new startup, by hiring at-least two co-founders - one Business development & one technical. A proper legal agreement between Tell unTold Publishing Ltd & the hired co-founders is signed and the Media Startup is incorporated in the UK

Immediately after Media startup team building and incorporation, we focus on raising non-dilutive fund and let the team scale the startup rapidly under the guidance of senior advisers.

Obviously, new team members also join at this stage

After success in the primary market, we launch it in other international markets. This may need adaption and localization, for which form strategic partnerships in the new international markets.

As a final step, we form an Employee Ownership Trust (EOT) approved by UK government under Finance Act 2014 >> and transfer 74% shares of the Media Startup to it.